Our client is an international market leader that provides the largest range of innovative products, training and technical support for their industrial sector. With over 150 employees, they manufacture and distribute public health products through operating companies in the UK, Europe, the United States and China.
 
They are looking for a Senior Digital Marketing Executive to join the team asap!
 
Digital Marketing Executive 
Ideal Candidate:
 
Group Digital Marketing Executive is for a worldwide group of companies operating in the distribution of public health and pest control products, as well as providing the services of a marketing agency for external clients. 
 
This role is responsible for the day-to-day support of the Group Marketing Manager, providing group support to various sister companies, strong organisational skills along with some database and analytical skills. It requires project management and communication skills along with a positive, proactive attitude to promote good teamwork.
 
This role reports directly to the Group Marketing manager and will require some travel to breakfast meetings, workshops and exhibitions.
 
Group Digital Marketing Executive
Responsibilities;
 
•      SEO and SEM: Optimise website content for search engines to improve organic search rankings. Assist with pay-per-click (PPC) advertising campaigns. Review of competitor activities including their websites and social media.
 
•      Content Creation: Develop engaging content for various digital platforms under the Group, including websites, blogs, social media, and email campaigns.
 
•      Manage the Group podcasting by organising the subjects, recording with people in the industry and editing the Podcasts. Develop and manage the PCN video broadcasting, coordinating the filming, interviews and launch dates. 
 
•      Write regular content for quarterly industry magazines 
•      Proofread company literature and documents. 
 
 
•      Social Media Management: Manage and enhance our social media presence across platforms like Facebook, Twitter, Instagram, and LinkedIn. Create and schedule posts, engage with followers, and create monthly reports. Increase social media engagement and followers, keeping the Company ahead of its competitors. Support the sister companies with digital marketing campaigns.
 
•      Email Marketing: Manage the email campaigns for the Company, including offer emails, newsletters and carrying out detailed reports, working closely with the sales manager and commercial manager. Manage and keep track of databases.
 
•      Analytics and Reporting: Produce weekly reports for PPC, Magento, and Monitor website traffic and marketing campaigns using tools like Google Analytics and SEMRush. Provide insights and recommendations for improvement.
 
 
•      Collaboration: Work closely with the Marketing Manager, Web and Design teams and write creative briefs for studio. Work closely with other departments, including sales and commercial, to align marketing strategies and ensure consistent messaging.
 
•      Trend Analysis: Undertake market research, stay updated on digital marketing trends and best practices, implementing new strategies to improve performance.
 
•      Events: Attend breakfast meetings and workshops, divided between both executives. Assist the Marketing Manager in organising, coordinating and attending exhibitions. Support the Marketing Manager and Marketing Executive
 
Online Marketing Executive
Required Skills:
 
•      Positive attitude to the team and your role
•      Strong podcasting and video producing skills
•      Strong proof-reading skills and accountability
•      Strong social media knowledge, SEO and Google analytics 
•      Very proactive
•      Strong writing skills
•      Strong communication skills
•      Excellent teamwork skills.
•      Interest in developing within a Marketing team
•      Organisational skills
•      Flexible – able to work on various projects at the same time, often to tight deadlines
•      Eye for detail
•      Able to work under pressure
•      Creative writing skills
•      Good understanding of social media platforms
•      Ability to travel with overnight stays.
What’s in it for you apart from an amazing job opportunity?
 
This is a fantastic opportunity to work within a renowned company that offers excitement and scope in this role. They are based in very offices in Wakefield with an amazing environment and are offering a competitive salary with good benefits.
 
•      Travelling required for Exhibitions, Conferences and Workshops
•      Hours of work (38.75 hours per week) but can be extensive due to the nature of the role. 
•      Full time office based